Social Media Content Planner
12-month social media content planner with weekly post ideas, content pillars, seasonal themes, and hashtag suggestions for event vendors.
What's Included
- Format: Microsoft Excel Spreadsheet (XLSX)
- File: vendorpad-social-media-planner.xlsx
- Category: Business Planning
- Ready to customise for your business
- Free to download — no account needed
How to Use This Template
This template helps you plan and schedule social media content across the month. It includes a calendar grid with daily posting slots, content categories (behind-the-scenes, menu highlights, event announcements, customer testimonials, tips and advice), platform-specific notes (Instagram Reels dimensions, Facebook event creation, TikTok trends), hashtag sets for different post types, and a tracking section for engagement metrics.
Plan a month of content in one sitting rather than scrambling daily. Batch your content creation — photograph three dishes in one session, write a week's captions in an hour. Use the calendar to ensure variety; five consecutive food photos are less engaging than alternating between food, behind-the-scenes, and customer stories. Schedule posts for when your audience is active (typically 12-1pm and 7-9pm).
Consistent social media presence is the cheapest and most effective marketing for event vendors. This planner stops the feast-and-famine cycle of posting five times in a week then going silent for a month. Couples planning weddings and event organisers actively search Instagram and TikTok for vendors — if your last post was three months ago, they'll assume you're not trading.
Who This Is For
- All event vendors
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